PURA VIDA is PURA ALICIA

Pura Vida is an intimate neighborhood Juice/smoothie Bar popular with the locals and tourist. Pura Vida features self-care, personal products mainly sourced from within Mexico. The Cafe has a hip fun interior and a relaxing roof top terrace where one can hide away in centro. Alicia, the owner, serves up light meals which use the healthiest ingredients sourced from local farms and artisan producers. When you're visiting Pura Vida it's a chance to visit friends while sipping on a tropical smoothie and soaking up some pure Alicia energy. Alicia started the business after working as a chef for 6 years in San Miguel de Allende. She was trained earlier by chef Felipe Rojas Lombardi who was the founding chef of Dean & Deluca in New York City. She also attended the Culinary Institute of America's pastry program while in New York.

After working at Fellini Restaurant inside San Miguel's once infamous circus tent, Alicia opened a bistro style restaurant out of her house, La Fonda Escondida which transferred to the center of San Miguel after one year and became a 90% vegetarian restaurant, wine bar and tea house, El Bajo Fondo. Because Alicia is driven with a passion for good food, she opened and ran the popular Panaderia Casanova artisan bakery which produced San Miguel's renown sourdough using a 'mother' yeast which she and then partner Fernando Etxeberria developed for two years.

Since then she had a vision to return to the side of food business that exclusively provides menus using nutritious foods without sacrificing deliciousness. Alicia cooked up the Pura Vida concept using ingredients sourced locally. The

menu is developed to promote sustainability in the community with an focus on freshness.
PURA VIDA is located on Pila Seca #9 in the Life Path center between Zacateros and Hernandez Macias

Monday- Friday 10-6

Saturday 10-4

closed Sundays

Contact Alicia

415 114 6071

tiendapuravida@gmail.com

www.puravidasma.com